Internet marketing is about driving traffic to your website, creating awareness, and nurturing existing relationships.

The first step in your internet marketing campaign is drawing a baseline. Many companies are playing by ear until they realize that success requires proactive action, planning and measuring. One of the fundamential differences between traditional marketing and internet marketing that measurable KPI's are a real part of online marketing.

Do you have an internet marketing strategic plan? If you have one when was the last tim you have updated it? When was the last time you have made adjustment to it? How do you measure success or failure?