There are many reasons to redesign your website or give it a face lift. Here are just a few.

Amateurish design can end up hurting your business and your brand image. Many buying decisions are influenced by company websites. A website that looks like your nephew built doesn't create confidence in your prospect. Website visitors will form an opinion of your business within the first few seconds. What kind of first impression does your website create? Is the design old or unprofessiona? Is the content out of date? Was the last change made more than a few weeks ago? Your website doesn't have to be fine art, but it has to look professional, it has to function to serve your market, and its content has to be up to date.

Websites with no call to action tend to perform poorly. You can't blame your website visitors for not taking action if you don't ask them to take action. If you want people to call you, have a strong call to action to call you. If you wante them to sign up for your newsletter, create strong incentives for your visitors to sign up. Whatever action you want people to take, encourage them to do so. You can have multiple calls to action on multiple sections of your website. There is a fine line between a strong call to action and being overly pushy. It is be to hire a professional marketing company to help you develop your call to action.